Introduction of Illustration to Brand
Photos don’t always tell the the wholes story or communicate abstract concepts. I led the initiative to introduce illustration to Transamerica’s brand. I conducted multiple workshops with designers across the company as well as stakeholder meetings with brand and C-suite level executives, resulting in the creation of an illustration library and guidelines for using it.
Improving Diversity in Tech in Colorado
Technology is often very homogenous in culture. Along with a group of peers in the tech community, I help run a state-wide affinity group for Blacks in tech—Blerd-Colorado. We have organized Happy Hours, meetups, trivia nights, and a multitude of panels and talks, all centered around creating a more inclusive tech culture in Denver and beyond. I serve as the Brand Director and Event Coordinator for this group. I’m in charge of collateral and using brand and design to curate our events. One of our most noteworthy events was at Denver Startup Week, called Hired: A Tech Recruiter Panel, featuring technical recruiters from Google, Slack, TEK Systems, and Twitter. Our event gathered more than 400 people in tech and those aspiring to be.
Hired | A Tech Recruiter Panel - Denver Startup Week
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Creating Inspiring Workspaces
As the working culture of society evolves and shifts, the environment in which we work should also evolve. I sparked a conversation to redesign the Denver office at Transamerica. I created and presented a pitch deck to our Marketing and Digital executives that made it’s way up to Facilities and HR. It daylighted problems in our current layout and highlighted ways that we can improve, boost morale and employee retention. Transamerica has since provided a more inspiring and energizing layout for the digital floor by bringing in mixed workspaces with booths to gather and collide, allowing for a more collaborative environment. There is a plan in place to improve existing workspaces across the company’s locations throughout the country.