I am a brand strategist, designer and creative leader with a 10+ year career touching multiple design areas and industries. Through strategy, design visioning and visual storytelling, I help companies and people bring their ideas, brands and products to life.

Experience

Google | San Francisco, CA

Creative Lead, P4A Studio, Products for All

Lead creative direction and visual design for the Products for All Studio Team

• Support storytelling, brand and creative artifacts for Product Inclusion & Equity, Accessibility and Internationalization 

• Influence and improve the holistic experience for inclusive products through improvements to guidance, brand and narrative, product design, engineering and research across Google

• Lead for visual consistency for accessible design specs

• Drive creative direction for the Products for All organization, unifying missions, ethos and brand presence across pillars and teams through the creation of artifacts across multiple surfaces.

UX Manager

In addition to previous responsibilities, lead and manage UX and strategy for Accessibility Infrastructure: Standards, Systems and Guidelines:

• Influence and improve guidance and efficiency for accessible product design, engineering and research across Google

• Support collaboration and alignment between Central Accessibility and Material Design Accessibility

• Review UI components and guidance to assess for accessibility alignment to internal guidelines

Senior Visual Designer

Project, UX and brand lead for a cross-functional team of 10+ people to include: UX designers, engineers, content strategists, and writers—in the creation of the Accessibility Hub—a central resource for guidance that sparks curiosity, brings delight and builds brand trust:

• Conducted meta-analysis of research and artifacts to understand landscape and identify gaps within existing resources and standards

• Conceptualized and conducted a brand sprint with 30+ Googlers to re-imagine the internal accessibility program

• Developed robust, shared-goal critical user journeys based on evolved needs of users and audience that align to our product vision

• Lead roadmap, overhaul of information architecture, taxonomy and writing to improve discoverability, remove jargon, and engage users

• Ensure the site is built on an accessible platform by performing internal evaluations

Amazon Lab 126 | San Francisco, CA

Visual UX Designer

Led the UI design system and contributed to personality features, which led to a multidimensional design language for Amazon Astro:

• Re-imagined UI design system for ease of use, expanding variants for components and connecting them by atomic design methodology

• Conceptualized and developed Amazon Astro Design Language, centralizing guidance and artifacts for HRI, personality, interaction, motion, visual, multimodal, sound, and voice design, for effective collaboration and handoff with program managers and engineers

• Improved Astro’s personality and overall delight by creating fun microinteractions, motion, visual design and App store homescreens 

Transamerica | Denver, CO

Senior UX Designer + Design Lead

Led design and strategy for the Workplace Experience, Individual Experience and Cardinal Design System:

• On leadership pod, supporting alignment across product, engineering and design functions

• Led redesign and re-platforming of outdated B2B and B2C experiences to bring delight and improved functionality

• Developed new features based on user research that support evolved needs and capabilities while demystifying finance for users

• Served 7 digital products across Transamerica’s product ecosystem as design system lead, managing 4 designers and 2 UI developers

• Managed backlog and roadmap of design components, conducted research and developed components to increase efficiency

• Researched and recommended improvements to office interior design to improve morale, employee retention, and workplace harmony

NOV 2106 – MAY 2018

The Creative Group | Seattle, WA + Denver, CO

Senior UX + Visual Design Consultant

• Transamerica

  • Improved information architecture, conceptualized and enhanced features across products, improving opportunities for self-service

  • Led UI design vision for UI to provide a more polished and fresh look and feel

• Providence Health & Services

  • Improved UX and visual design for Get Care Now mobile app while collaborating with design lead, engineers and QA

  • Developed a platform-agnostic white labeling system to improve processes for both design and development

• Alaska Airlines

  • Upon merging of Virgin and Alaska Airlines, assessed current site for opportunities for improved visual design

  • Explored various visual design treatments and gamification features to elevate the Alaska Airlines website

Wunderman | Seattle, WA

Art Director

Worked on a range of projects on the Microsoft team, including Xbox, Windows Surface & Devices and Office :

• Provided visual design and illustration for email campaigns on FIFA ‘17, Minecraft, and Microsoft Year In Review

• Oversaw and executed visual design for landing site and email campaign for release of Surface Studio

Microsoft | Redmond, WA

Visual UX Designer

Worked on user experience and visual design for marketing and in-product materials on OneDrive SharePoint (ODSP):

• Responsible for redesigning and maintaining visual design for Onedrive.com on web and mobile platforms

• Designed marketing collateral, illustration, and wearable design  for and campaigns for Office and OneDrive

• Envisioned and conceptualized UX and visual design for OneDrive blog

Sesame Communications | Seattle, WA

Graphic + Brand Designer

Executed design visioning to improve visual presence:

• Created print and web graphics while maintaining the Sesame Communications brand

• Provided graphic design for  trade show booth design

Valore Partners (formerly Statêra)  | Tempe, AZ

Graphic and UX Designer

In-house designer for marketing materials and UX design:

• Handled all stages of design for print and digital materials for marketing, landing pages, mobile application design

• Designed check-in mobile app for company/client events, as well as contributed to event planning

• Conceptualized flow and visual design and voice UI design for a virtual assistant kiosk

Education

UC Berkeley Extension | Berkeley, CA

Student | Certificate of Interior Design and Architecture

Expected graduation date - FALL 2025

Arizona State University | Tempe, AZ

Bachelors of Science, 

Visual Communication Design

MAY 2013

ScrumAlliance

Certified scrum product owner®

APR 2019