Juneteenth style guide
Amazon Black Employee Network
As a member of the Black Employee Network Global Culture Committee, Juneteenth was quickly approaching and teams across the company were in need of a style guide. I took the initiative to design and distribute assets for Juneteenth programming, that were seen on Prime Video and Amazon.com as well as internal communications and programming.
The guide included a color palette, various logo lockups, recommendations on photography, and how and when to use graphic elements.
Using the logo I designed, my co-lead in BEN Global Culture and I conceptualized a t-shirt design that was made available to all Amazon employees.